In our opinion personal training is about getting real, life-changing results for our clients. We are not here to simply take our clients through a "workout", we are here to get you the body that you want fast and enable you to keep those results for a lifetime.
You have plenty of other things in your life to worry about and you shouldn't have to waste time trying to learn all the intricate details of exercise science and nutrition science as well. In Dallas, you have plenty of choices when it comes to finding a personal trainer. There are lots of mega gyms: Lifetime Fitness, LA Fitness, 24 Hour Fitness...the list goes on and on.
These gyms have excellent facilities, stocked with plenty of high quality exercise equipment, BUT...when it comes to personal training, these are not the places to go. Those gyms hire people with a high school degree, get them "certified" as personal trainers, teach them sales, and then turn them loose on the members of the gym telling them that sales are all about numbers and the more people they sit down and give a personal training sales presentation to, the more sales they will get, and the more money they will make.
…And these personal trainers have to do this if they want to make any sort of reasonable income because the gyms pay them such small wages and keep the rest of the money for the company.
Think about it this way, if you want a good hamburger, you don't go to McDonald's to get it. However, at McDonald's you know exactly what you are going to get every time you order a hamburger. Its the same way at these mega gyms. They train their personal trainers to use their "system" just like McDonald's uses their system to create the same exact burger millions of times a day every day.
…This is how the gym reduces its liability because it would literally be impossible to regulate thousands of trainers nationwide if they are all using their own system and way of doing things. In order for personal training to be tightly regulated on a mass scale, it has to be standardized, just like McDonald’s hamburgers.
The trainers follow the system the gym created and the purpose of the system is to minimize mistakes, minimize injuries, convince as many members as possible that the quality of the personal training is high by using clever sales speeches and techniques, and ultimately maximize profits for the company.
When it comes to mass produced systems that are created to be carried out by thousands of individuals nationwide, many of whom are very unqualified to be teaching the subject matter (in this case - exercise science - i.e. personal training), you can't exactly keep the quality very high.
High quality in any field involving personal service can only be maintained when you have highly competent, intelligent people who are truly passionate about the subject matter (in this case, exercise science and personal training) and if LA Fitness, Lifetime Fitness, or 24 Hour Fitness want to maintain their massive profit margins on personal training, they can't afford to hire personal trainers of this caliber. They have to hire the people who want to put in minimal effort on the job and thus are willing to take home minimum compensation.
Think about it this way...if you were a gourmet chef, would you take a job flipping burgers at McDonald's for minimum wage?
Neither will a highly qualified personal trainer choose to train at a mega gym where he will be paid and treated like a low skilled robot who merely teaches the simple personal training "system" that the gym has decided can be reliably carried out by people of just any skill and education level.
After looking at the situation accurately, it leaves us to ask, "Why would anyone train at Lifetime Fitness, 24 Hour Fitness, LA Fitness, or any of the other mega gyms?"
There are a few reasons:
You're already a member of the gym and personal trainer approaches you in the gym...its easy, why would you go elsewhere if it seems like the solution is right there where you are.
Since most people are in the dark in regard to exercise and nutrition science, these personal trainers sound like they know what they are talking about as soon as they start using the exercise science personal trainer lingo and cleverly worded company sales speeches that include lots of impressive sounding words and phrases that deal with exercise science and the average person is unfamiliar with.
They are affordable. Personal training is not cheap, not matter where you go, but its often alot cheaper at the mega gyms like 24 Hour Fitness, Lifetime Fitness, and LA Fitness than it is from independent personal trainers who train in private personal training studios.
Now, having said all that, it seems that the obvious choice would be to go to an independent personal trainer who really know what he or she is talking about, but the price may be more expensive because top trainers often charge very high prices.
Most mega gyms charge somewhere between $60 and $95 per one hour personal training session. Independent personal trainers can charge anywhere from $60-$200+ per hour, the average price being somewhere around $80 an hour.
Here at Koehl Training, we deliberately keep our prices in the same range as the mega gyms and yet we provide the top quality training that only a highly dedicated, intelligent, passionate person can. We know we might be able to charge higher prices and thus train fewer hours per day, but the truth is we actually love personal training, care about our clients, care about your results, and we enjoy having the opportunity to get serious life changing results for as many clients as possible and if we charge too much, that will seriously limit our clientele to only the super-wealthy and we want to be accessible to anyone who wants real results from quality personal training.